Start a simulation
Ask the assistant how to price your subscription, for example "How much should I charge for a monthly AI coaching app with a 7-day trial?", or open Planning → Pricing simulations. Give it your costs: fixed costs per month, running costs per customer, up-front investment, payment fees and the cost to win a customer.
What you get
For each candidate price and each case (conservative, base, optimistic) the simulation shows:
- the break-even month, when monthly profit turns positive,
- the payback month, when the money spent is earned back,
- the money needed before payback, return on investment and lifetime value,
- weekly, monthly and quarterly prices, and a suggested price: the lowest whole monthly price that pays back within your target (18 months by default).
The result opens in a canvas next to the chat with a chart, a comparison table, a month-by-month table, every formula and a diagram of how the numbers connect.
Refine and keep it
Each change is a new version. Save a simulation, export it to Excel with live formulas or to PDF, import an export again later, or continue a saved simulation in a new conversation.
The formulas
All definitions are in the pricing simulation reference, and the Break-even and payback lesson explains the two milestones.